Résumé:
Mass communication is the essence of persuasive
communication to the masses, and its dynamism is
manifested through a variety of tools. Its general goals are
usually achieved through the media, as a form of persuasive
art that aims to influence individuals and groups through
rational dialogue and emotional appeals, but with scientific
and objective methods. In this context, drama plays a
significant role as a media product with social, economic,
cultural, and civilizational importance in preserving and
developing societies within the framework of
developmental media. Today, the drama industry has
become an intellectual outlet for addressing social
problems, incorporating functional elements that align with
ethical frameworks and the commitment to credibility. The
dramatic structure works to depict, solidify, and shape
mental images of various social issues, intertwining
technological and artistic factors within social and cultural
contexts, while operating within scientific and
methodological frameworks.
Therefore, the nature of addressing drug abuse through
television drama can be characterized by objectivity that
serves societal interests. However, it may also experience
dramatic deviations that could have negative repercussions
on individual and societal behavior.
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